Arkansas State Vice Chancellor for Intercollegiate Athletics
Jeff Purinton announced in August 2022 that Brad Bobo has been named Associate Athletics Director for Marketing and Fan Engagement.
An Arkansas State University alumnus and previous member of its Athletics Department staff from 2004-13, Bobo returns to the Red Wolves as a senior-level administrator after his initial stint at A-State saw him operate in multiple roles that included Assistant Director of Marketing, Director of Corporate Sales and Director of Broadcast, Licensing and New Media.
Bobo most recently spent the last nine years with East Arkansas Broadcasters (EAB), hosting a highly-rated afternoon sports-talk show (
The Drive) while remaining a part of the EAB Red Wolves Sports Network as a sideline reporter for football games – a role he began in 2003.
During his time planning, organizing and executing his daily three-hour radio program, Bobo covered A-State Athletics extensively through his reporting efforts and weekly interviews with the Red Wolves' administration, coaches and student-athletes.
A familiar face and voice to A-State fans, Bobo was also the radio play-by-play broadcaster for A-State's women's basketball games from 2003-15 before taking on the same responsibility for Red Wolves' football, baseball, volleyball and basketball broadcasts on ESPN+.
While Bobo spent the last nine years working as an on-air personality and play-by-play broadcaster, he carried many of the same marketing initiatives he oversaw at A-State into his position at EAB by fulfilling promotions, advertising and sales responsibilities.
During Bobo's previous time at A-State, he not only assisted in efforts to increase visibility and attendance, but also help usher the Athletics Department and University through its rebranding from Indians to Red Wolves.
Bobo was responsible for creating the school's Crafters' Licensing program, which was one of the first of its kind, as well as implementing the Red Wolves' social media presence on both Facebook and Twitter.
The Paragould, Ark., native originally came to A-State after serving as the sports editor for the
Paragould Tribune newspaper, winning more than 40 Arkansas Press Association awards in numerous categories, including writing, photography and page design.
Bobo earned his bachelor's degree in Radio/TV from Arkansas State University in 1999. Brad and his wife, Paige, have four children – sons Chandler, Brody and Stewart and daughter Kendall.
