JONESBORO, Ark. (8/3/21) – Arkansas State Athletics has entered into a partnership with Affinity Licensing for exclusive trademark licensing, Vice Chancellor for Intercollegiate Athletics Tom Bowen announced Tuesday.
 
Affinity will act as the exclusive agency to manage the Red Wolves' consumer products licensing relationships with manufacturers and retailers.  A-State will have access to innovative technology and processes that allow for better brand protection, as well as leverage Affinity's retail and merchandising expertise to expand product categories, launch new products and grow retail distribution.
 
"We are excited to partner with Affinity, one of the nation's innovative leaders in the licensing industry," said Bowen.  "I enjoyed a great experience working with them previously, and their operations and approach to brand management is phenomenal.  We're looking forward to further elevating our local, regional and national brand through this partnership."
 
Affinity Licensing is a values-based trademark licensing agency with more than 100 years of collective licensing expertise providing personalized service, industry leading technology and strategic revenue objectives to deliver a better approach to brand management. It has offices in Carlsbad, Calif., and Winston-Salem, N.C.
 
For more information, visit www.affinitylicensing.com and/or contact Arkansas State Associate Athletics Director for Marketing and Fan Engagement Sarah Munoz.
 
"The Affinity team is thrilled to partner with A-State to help raise the profile of its trademark licensing and merchandise program," said Will Spires, partner with Affinity Licensing.  "We look forward to working closely with the entire team at A-State, its licensees and retail partners to ensure brand protection and maximize growth opportunities throughout the state of Arkansas and Sun Belt region."
 
A-State becomes the 21st Division I university to join Affinity and the fourth member of the Sun Belt Conference, joining Appalachian State, Troy and Georgia State.