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Arkansas State University

NIL Policy

NIL Policy

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NIL Go Information

Noninstitutional and/or Third-Party Name, Image, and Likeness Policy

1. All athletes at our university may earn compensation for the use of their publicity rights, including their names, images, and likenesses (collectively “NIL”) to promote their athletically and non-athletically related business activities, including but not limited to products, services, camps/clinics, personal appearances, and autographs. Such compensation may not be provided in exchange for athletic performance or attendance at our university. 

2. Earning compensation from their NIL will not affect our athletes’ grant-in-aid. Such grant-in-aid, including cost of attendance, shall not be revoked or reduced as a result of an athlete earning compensation or obtaining professional representation related to their NIL activities. 

3. All athletes’ promotion of their business activity may include a reference to their involvement in intercollegiate athletics and refer to our university, but may not include Arkansas State University logos, trademarks, or use of institutional facilities. University logos, trademarks, or use of any intellectual property (IP) must be previously approved by Red Wolves Sports Properties. For the avoidance of doubt, student-athletes are permitted to identify themselves as “Current A-State Student-Athlete.” With any questions regarding the use of IP, please contact: colton.anderson@learfield.com.

4. All student-athletes involved in NIL-related activities are precluded from missing class or any team obligations.

5. All athletes at our university shall be entitled to obtain professional representation by an athlete agent or attorney engaged for the purpose of securing compensation for the use of their NIL. An athlete agent representing any of the athletes at our university must have a valid license to practice in our state under our state’s athlete agent law, if applicable. 

6. All athletes at our university who plan on entering into a contract for compensation for the use of their NIL must disclose proposed agreements through NIL Go prior to entering into the contract. All contracts involving an Associated Entity/Individual will be reviewed by NIL Go for Valid Business Purpose and Fair Market Value compliance.

7. Athletes at our university may not enter into a contract for compensation for the use of their NIL in connection to alcohol, tobacco products, e-cigarettes or any other type of nicotine delivery device, a seller or dispensary of a controlled substance, anabolic steroids, sports betting, firearms, recruiting services, or an adult entertainment business. In addition, categories that conflict with existing exclusive sponsorship agreements with Arkansas State University are prohibited. Student-athletes are responsible for resolving any conflicts no later than the 10th day after the date of the disclosure. 

8. The duration of a contract for representation of an athlete or compensation for the use of NIL may not extend beyond participation in an athletic program at our university. 

9. All athletes shall be required to participate in a financial literacy and life skills workshop at the beginning of the student-athletes' first and third academic year, hosted by our university, lasting at least 5 hours in duration. The workshop will include information on financial aid, debt management, time management, budgeting, and academic resources available to our athletes.

Disclosure Categories

Prohibitions

Student-athletes cannot sign contracts or represent anything that A-State deems negatively impacts or adversely affects A-State or our athletic programs. The following categories are considered endorsements that can be reflected negatively:

  1. A tobacco brand or company.
  2. Any alcoholic beverage company or brand.
  3. Any seller or dispensary of a controlled substance, including but not limited to marijuana.
  4. Any adult entertainment business.
  5. Any casino or entities that sponsor or promote gambling activities.
  6. Any category that conflicts with existing exclusive sponsorship agreements with A-State.

Student-Athlete Obligation

Student-athletes are expected to refrain from engaging in name, image, and likeness activities that are related to “pay for play,” impermissible inducements, or extra benefits. Impermissible name, image, and likeness activities include, but are not limited to:

  1. Agreements without a quid pro quo;
  2. Agreements where compensation is contingent on enrollment at A-State;
  3. Agreements where compensation is contingent on specific athletic performance or achievement 
  4. Benefits provided to student-athletes through name, image, and likeness activities must be consistent with institutional policies and commensurate with fair market value.

Definitions:

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